Q&A April 2019

Norm Architects


What was the vision behind the studio then, and how is it different today, if so?

The vision was always to demonstrate how thoughtful interiors and natural materials can significantly improve people’s quality of life by enhancing our everyday environments. We’ve refined our approach over the years, but our vision remains the same.

What characterizes your design aesthetic?

We strive to create objects that embody a soft minimal aesthetic; objects where there is nothing you can add or take away to make the product better, but with a welcoming and natural character. We wish to make designs that we, as humans, truly connect to, through the right choice of materials, colors and shapes, and respectfully tell the stories of connected traditions and cultures.

How would you describe your studio’s approach to design and architecture projects?

Our approach is very much based on the idea that architecture and design should be guided by the body and mind rather than by trends or technology.

How would you describe the fundamental philosophy behind Karimoku Case Study?

The starting point for this brand has been the historic collaboration between Japan and Denmark — two countries that share a long and proud tradition within design and architecture. With Karimoku Case Study, even if the brand will be consisted of international design studios, we want to emphasize the fact that beauty and age can go hand in hand by creating furniture that last, and interiors that are rooted in each overlapping traditions and cultures, striving to find the right balance, essence and foundation for the given case.

What do you hope to achieve through Karimoku Case Study?

We certainly want to illustrate how big an effect tailormade furniture have on the overall experience of a space. It’s no revelation that the spaces and items we surround ourselves with influence our well-being, and in a time of rapid urbanization, we feel there’s a strong need for designing objects that we as humans can ex- perience with more of our senses and feel connected to on a deeper level. There are a million things that can distract us in our day-to-day lives, and finding or creating those sanctuaries is therefore vital for our well-being; spaces and places that provide the setting for relaxation, awareness and connectedness. Real, honest and quality materials touch us on a deeper level, and thoughtful design last a lifetime. That’s our goal with this brand and collaboration; to reconnect with nature through materials, and to create designs that last.

Norm Architects

Norm Architects was founded in 2008. The multidisciplinary design studio works within the fields of industrial design, residential architecture, commercial interiors, photography and art direction. Much like human well-being, the essence of Norm Architects’ work is found in balance — between richness and restraint, order and complexity.
Each project — whether in architecture, interiors, design or creative direction — is imbued with the same intrinsic quality: a simplicity that carries bigger ideas. Guided by the body and mind rather than by trends or technology, their projects explore ideas that not only look good, but feel good too: Architecture be- comes thoughtful, minimalism acquires softness and visual matter assumes haptic qualities. Their work is sharp and crisp, and exudes, tacitly, a focus on quality, details and durability. Situated in one of the oldest streets of Copenhagen, Denmark, the studio is respectful to its context here and build on the traditions of Scandinavian de- sign — of timeless aesthetics, natural materials and upholding modernist principles of restraint and refinement. Through exploring what it is that heightens the human senses regardless of personal preference, their projects strip spaces, objects, ideas and images back to their simplest form. Their expertise lies in finding the balance — when there’s nothing more to either add nor take away.
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Karimoku Case Study

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